I want to focus my efforts in this article on those small service businesses whose online presence is clearly underutilized.  If you business is dedicated to providing your community with professional plumbing services, reliable heating system and air conditioning repair or hair care, do you simply rely upon a classified listing on an advertising site to bring your enterprise to the attention of the ever growing community of web users?

Increasingly your potential customers are turning away from print advertising media and using the Internet to locate services when the need suddenly arises, when they move into your community or when they move into their first homes.  Do you really believe that a small, classified listing which lists your phone number and address is sufficient information about your business for them to make an informed decision?  A barber shop could market on the Internet effectively just as any other service oriented business.

A beginning point is with your own company website. 

Next add informative articles to your site to begin to establish your image as a professional.  The focus of those articles should be related to the services you offer.  If your business is plumbing, you could write informative pieces dealing with preventive maintenance of the home’s systems.  A hair stylist might write about maintaining healthy, lustrous hair.  Someone who runs a child care center could post parenting tips.

Create an email distributed newsletter, and encourage your site’s visitors as well as your current customers to register for it.  A newletter is as much to develop a long-term relationship with your subscribers as it is to serve a marketing purpose.  Mostly send informative emails, rather than focussing entirely upon self-promotion.  If you keep your blatant advertising messages infrequent, they will become more powerful.}

Develop ways to promote your website, itself, so that it is displayed near the top of the search engine results for relevant searches in your community.  The mere existance of a website is not enough.  Your prospects must be able to find it at the time that they are looking for a solution that your business provides.  One very effective way to promote a website is through a process called article marketing.  If you don’t have the time or the talent to write the necessary articles, there are businesses that provide this service very affordably.

You may want to start on a small scale and ramp up your efforts as you start to see increased revenue as a result of your online marketing efforts.  You’ll be astonished what a difference you will experience in the long term.

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