Is Your Company Ready for a Corporate Scandal?
Why do I say this? Most managers of many firms believe that the crisis can happen to others, never their own
. Grave error! Do not think the crisis in a way. I only know 2 types of companies: Those that have gone through a crisis and that soon they will, and the worst that can happen to a company is not the crisis itself, but to be completely unaware, completely vulnerable, not being prepared as happens in most cases. Panic, surprise, the damage to corporate image, the drop in sales only happens to a company that is not ready for a critical situation.
Why this apparent lack of business managers?
By unpredictability! Nobody expected this, so no one is willing. This is a mistake because it is very good for our branding campaign if we have very good relations ( PR agency ) with the press, if our institution is a public service ( Public Relations Melbourne ) or our business is highly competitive, one early afternoon on a particular day, we are going to find our name has become proprietor of a negative newspaper report.
-Another factor is the low value we give to the corporate image. Everything is important: sales, payable accounts, advertising business, etc and we put a lot less attention to our image.
They underestimate the potential risks. This will always emerges when we underestimate some circumstances which then turn into boring sayings which cause a crisis. A client is a negotiation which was not transparent, a refusal to answer to the press that he is seeking clarification, etc.
. are sufficient to trigger a series of negative situations, but generally we do not believe it for both.
- Identification of the perspective that risk only emerges when there are accidents or unexpected disasters;having the belief that only a flood, a chemical or any of these connotations is critical for you to pay, is a high price.
- Another cause is the lack of the tangled and complex situation that almost always involves the description of the role of crisis communication ( Publicity PR ) in the books on the subject. Books that in the understanding of their authors are only for people of high school, in addition to being expensive and scarce are not easily available.
We concluded that recognition and act quickly in crisis management can achieve a great opportunity to turn a new position
. From this perspective, the crisis communication must be understood and accepted by the organization as a tool for good corporate reputation.
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