How to put together the best takeaway menu
If you want to impress your customers when they visit the restaurant, you need to display your dishes with a quality menu. It doesn’t matter who you are trying to impress, if the choices are badly defined or visually dull, then you are not going to inspire anyone. In achieving this some people would have had to employ a professional designer, which would be dependant on the size of the budget. If money is an issue with this particular route, you may consider some of the techniques listed below.
One important aspects to consider when producing a takeaway menu is the placement of the content compared with the graphics, images and colours. If for example, you are designing a single page, the middle third area is the prime to focus on. This area is the most important and should house the most profitable items, the top being of secondary importance with the bottom being the place for the least profitable goods. In order for customers to recognise your ‘brand’, you need to have a logo or company name displayed at the top left corner of the menu. It is good practice to display a line of text under the logo which describes your restaurant or takeaway service, for example: ‘quality takeaway Birmingham’. You may wish to be more specific with the advertising of the spectific food type, for example: ‘Chinese Takeaway Liverpool‘ or Pizza Manchester .
If you want to emphsise certain areas of the menu, you can consider using various trick or the trade such as highlighting text or your using bolds. Don’t over-use highlighting as this can become messy and illegible – limit yourself to about 4 or 5 dishes. If you understate the emphasis then you are likely to achieve the desired effect. Making certain elements of text into a bold face is another useful tactic, but need to be carefully applied. The use of margin indentation and icons works well and draws the eye of the customer to a particular product of special deal.
Try to use images carefully and selectively, having first ensured that the quality of the images is as high as possible. If the dish looks like it has a close resemblance to dog food, the customer will problably not wish to buy it!
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